Expansion workflows with the same proof discipline.
Content ideas, trend scouting, research alerts, and client follow-up can run on the same cadence: draft first, approval before external action, proof every week.
Four expansion moves that run every week.
Each is a narrow, measurable activity — not a vague automation promise. All of it shows up in your weekly proof report.
Content opportunity queue
Research-backed angles and drafts queued for review.
Research alerts
Signals collected with source links, uncertainty notes, and next actions.
Client ops digest
Follow-ups, blockers, and owner decisions summarized without public sends.
Approval gate
Sensitive actions wait for human approval before anything leaves.
Four steps. Same every week.
Once scoped, the loop below is what a week looks like. No extra dashboard required.
- MonWeekly briefCollect source signals, client notes, and open blockers.
- TueDraft package preparedContent/research/client-ops items drafted with evidence notes.
- WedApproval + actionApproved actions move; unapproved items stay queued.
- FriProof reportOne page: evidence, actions, approvals, blockers, next recommendations.
A workflow that stays accountable.
The deliverable is the operating trail: what was found, what was drafted, what was approved, what moved, and what blocked.
- 52 branded posts per year
- Monthly photo refresh (4+ shots)
- Hours + info audited weekly
- One-page weekly proof report
Start here
Start with the Workflow Health Check — $299
Credited if you continue. No broad rollout before the approval path is clear.